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CAC (Customer Acquisition Cost)

Definition

The cost associated with convincing a consumer to buy a product or service, including research, marketing, and advertising costs.

CAC = Total Marketing Costs / New Customers Acquired.

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This tool is for illustrative purposes only and does not constitute professional financial, tax, or legal advice. Calculations are estimates and may not reflect real-world variables or local regulations. Always consult with a qualified professional before making financial decisions.