CTR (Click-Through Rate)

Definition

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

Try it now

Document Templates

CTR = (Total Clicks / Total Impressions) * 100.

Related Tools & Calculators

Continue your journey with these related tools

Document Templates

Professional templates for CVs, cover letters, and business documents.

Utilities Cost Estimator

Estimate monthly utility bills for electricity, water, and internet in a new city.

Energy Cost Calculator

Estimate energy costs for electricity, heating, and appliances.

Related Business Terms

Expand your understanding with related concepts

A/B Testing

A user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B.

Accounts Receivable (AR)

The balance of money due to a firm for goods or services delivered or used but not yet paid for by customers.

Agile

A project management approach that values human communication and feedback, adapting to changes, and producing working results.

Billable Hours

Hours of work that can be charged to a client.

Break-Even Point

The point at which total cost and total revenue are equal.

View all Business terms

This tool is for illustrative purposes only and does not constitute professional financial, tax, or legal advice. Calculations are estimates and may not reflect real-world variables or local regulations. Always consult with a qualified professional before making financial decisions.