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Left-Digit Effect

Definition

A psychological phenomenon where consumers perceive a price like $9.99 as significantly lower than $10.00 because they focus on the leftmost digit.

Retailers use this to make prices appear more attractive.

This tool is for illustrative purposes only and does not constitute professional financial, tax, or legal advice. Calculations are estimates and may not reflect real-world variables or local regulations. Always consult with a qualified professional before making financial decisions.