PPC (Pay-Per-Click)

Definition

An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

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Document Templates

Google Ads is the most popular PPC platform.

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Document Templates

Professional templates for CVs, cover letters, and business documents.

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A/B Testing

A user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B.

Accounts Receivable (AR)

The balance of money due to a firm for goods or services delivered or used but not yet paid for by customers.

Agile

A project management approach that values human communication and feedback, adapting to changes, and producing working results.

Billable Hours

Hours of work that can be charged to a client.

Break-Even Point

The point at which total cost and total revenue are equal.

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