SEM (Search Engine Marketing)

Definition

A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Includes PPC (Pay Per Click).

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Expense Report

Track and submit business expenses for reimbursement.

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A/B Testing

A user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B.

Accounts Receivable (AR)

The balance of money due to a firm for goods or services delivered or used but not yet paid for by customers.

Agile

A project management approach that values human communication and feedback, adapting to changes, and producing working results.

Billable Hours

Hours of work that can be charged to a client.

Break-Even Point

The point at which total cost and total revenue are equal.

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